About
For many years I looked at the Basketball brands out there and longed for something more, something with substance and meaning, so eventually I decided to make one.
So what does that actually mean?
It means "All of us first"
"The things that make Basketball work, make life work." ~ Coach Morgan Wootten
It's a statement that Coach would recite regularly.
At it's most fundamental level, Basketball teaches us that success is found via teamwork.
Together
Everyone
Achieves
More
We are all team-mates. Therefore we are strongly anti descrimination, from racism to facism and everything in between.
There is no "shut up and dribble" here.
If that resonates with you, welcome to the team, let's get to work!
Founded with three guiding principles;
- To be more than just a basketball brand, and ensure that is reflected in everything we do.
- To build a community of team-mates based on our shared love of Basketball and the fundamental belief in "all of us first'.
- Continuing the first principle, to be more than "just a business" and 'thank the passer' by ensuring that a minimum 10% of all proceeds to back into our community. For example, paying it forward to the next generation of Ball & Hoopers - See The Mission
About the founder
At that point in time, my life could be summed up by that old slogan, “Basketball is life, the rest is just details”
Read more HERE